The “beauty-hair” story has changed. Now.
A hair care product cannot just be extraordinary. It must let a woman's dream come true, it must satisfy her beauty ideal, it must model perfect hairstyles and conciliate every haircut and hair type, in order to recreate a “diva effect”. This was our starting point with Stylishis. We've paid great attention to all those women who are - all over the world - "style icons", amazing examples of beauty and personality, starting from their trendy hairstyles. Not satisfy with a team of simple hairdressers, we got together a multifaceted group of style and fashion experts: researchers who study products' formulations and cooperate with prestigious salon and famous hairdressers; style hunters who concentrate on trendy hairstyles and cuts, fashion and style experts who travel around the world observing the style icons of our times, to discover those women every woman would like to be. It's the first time that professional hair products are able to be the perfect union between aesthetic technologies, beauty and fashion research.